So I guess it's time to start talking ball again? A quick State of the Site address for everyone:
A few years back we started this blog in order to cover the Steelers in a way that NOBODY else was attempting. Nobody was breaking down tape, nobody
except JJ or PGH were grading individual members of the OL, nobody was using video or screens to analyze the game.
Fast forward 2 years and many people have picked up on what we started. We don't have the gusto we once had to keep on going with the long, in-depth, high quality posts that we once put in this space. We built PGH into one of the most popular Steeler blogs around and once we reached our goals we kind of felt like we accomplished our mission and were ready to be done with it all. We were on the radio, were were linked on every site imaginable, we had a huge number of visitors, people were posting and participating, we were mentioned in newspapers, sold ads, did contests, etc….We basically did what we set out to do. Try something new, change the Steeler blogging game a bit, and have fun while doing it…mission accomplished.
That brings us to
this upcoming season. We don't want to close up shop so we'll keep plugging away but in a much more casual, conversational style. Instead of killing ourselves with charts, graphs, and stats we'll try to keep things shorter and sweeter. Bullet points, quick hitters, quick screen caps, etc….I think that is a good way to keep the site going.
Our blog traffic skyrocketed over the first 2-3 years but started to slip towards the end of last season when we were not as proactive in spreading our work or trying to “hit a home run” with every post. The new style we adopt this year may bring more readers because everything should be a quicker/easier read. However, our bread and butter used to be the stuff we posted that you couldn't find anywhere else. There are about 10 other sites doing what we used to do, so the desire to provide you with “stuff you cant find anywhere else” isn't really something to strive for anymore. We started a trend, it took off, and now we can move on. Lets see if we can blaze a new trail; we have a few new goals for this upcoming season, let's see if we can keep this baby going strong. Also, a reminder to all that we are on Twitter, which is always a good spot to interact and get our quick-hitters.